Manisha Sharma to head wknd content @ Colors

01 May,2012

By A Correspondent


Media conglomerate, Viacom18 Media Pvt. Ltd. on Monday announced a key appointment of Manisha Sharma as the Weekend Programming Head at Colors, the Hindi General Entertainment Channel. Starting May 1 2012, Ms Sharma will work along with the Weekday Programming Head, Prashaant Bhatt to manage the entire portfolio of fiction and nonfiction content on Colors.


As part of this new role, Ms Sharma will be solely responsible for the shows that air on weekends. Both Mr Bhatt and Ms Sharma will report to Raj Nayak, CEO – Colors.


The realignment and the structural changes have been set up keeping in mind the need to strengthen the entire week, bringing in concentrated effort towards developing content. This move will bring about more attention on building the channel ahead.


Announcing this appointment, Raj Nayak, CEO, Colors commented, “We are delighted to have Manisha on board with us. Given her vast experience and thorough knowledge of the industry, I am sure she will bring in the edge and experience in taking Weekend Programming to a new level.” He added: “With this dynamic combination of Prashant managing the Weekday Programming and Manisha taking charge of Weekends, we are hoping to make sure that Colors is a strong player throughout the week and, through this realignment equal focus will be laid on both – weekday and weekend.”


Ms Sharma, on joining Colors as Weekend Head said: ” I have tremendous appreciation for Colors’ constant attempts towards providing new and innovative content to the viewers through their shows. I am looking forward to working with this incredibly talented group of people and contribute to the weekend programming.”


Prior to joining Colors, Ms Sharma was a Senior Vice President with Sony Entertainment Television. She comes with an experience of over 8 years with Sony and has been responsible for developing shows like Comedy Circus, CID, Crime Patrol and Kaun Banega Crorepati and events.


Colors is Viacom18’s flagship brand in the entertainment space inIndia. A combination of ’emotions’ and ‘variety’, Colors, launched on July 21, 2008, offers an entire spectrum of emotions to its viewers. Colors is a pay channel and is available as a part of SUN18 Media Services in India.


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