Satyamev Jayate reports gr8 Chrome numbers

08 May,2012

By A Correspondent

 

Aamir Khan’s Satyamev Jayate has reported  “unprecedented” launch episode numbers, reports Chrome Data Analytics and Media.

 

Says Chrome founder Pankaj Krishna on why it’s unprecedented, “Conventionally, KBCs have premiered on weekday evening primetime when the overall TV viewership is at peak and so have most other big promotables across channels where one shows rides on the back of another during the three hours of evening peak prime (8-11pm) as against a Satyamev Jayate that’s going solo on a Sunday morning.”

 

The Chrome Television Panel Audits indicate the following numbers. Note this is only Star Plus and the Hindi Speaking Market (HSM). Since SMJ was aired across various channels and languages, we could see a healthier story if those are taken into account.

 

Satyamev Jayate, Sunday May 6, 2012, 11 AM, Star Plus, HSM:

 

Show Distribution Availability

99%

Show Reach

11.8%

Show Average Stickiness per viewer

39 Mins

SHOW TVR –

5.12

 

 

SOURCE : CHROME TELEVISION PANEL AUDITS, C&S 4 +( DIGITAL + ANALOG) – SAMPLE 2847 Individuals, HSM

 

Post a Comment 

2 responses to “Satyamev Jayate reports gr8 Chrome numbers”

  1. pm says:

    q) so does a ~ 5.12 rating c&s 4+ HSM justify the cost of the show and the cost to advertisers for their commercials/ sponsorship? and only 39 mins stickiness?
    good / bad / ugly?

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