Sanjay Thapar is new CEO of Bates India

09 May,2012

By Amit Bapna


Sanjay Thapar, currently the Group President, North and East, at Ogilvy India is tipped to take over as CEO, Bates India. He would be relocating to Mumbai to take over the reigns at the much-in-news agency.


Mr Thapar is known to have turned around Ogilvy’s Kolkata office some years back and has also been known to have turned round the Delhi office of Ogilvy in the recent years. The IIM-Lucknow alumni started his career at Bata India, moved to Mudra Advertising and then to Ogilvy where he has been around for 14 years.


Confirming the news of the appointment Mr Thapar said: “I am very excited and am looking forward to take on this challenging Chairman, Bates Asia.” On being asked why he was chosen for this position which has been much in news for a while, he laughed it off saying that the people who selected him – Ranjan Kapoor, chairman, Bates India & country head, WPP India and Tim Isaacs – Chairman, Bates Asia – would be best positioned to answer this.


Mr Thapar has now been entrusted with the ‘turnaround’ job at the ailing WPP agency that has seen some high profile movements in the last few months, that include its former CEO Sandeep Pathak and regional executive creative director and chairperson, Sonal Dabral.


It would be interesting to see Mr Thapar’s recipe for success at the agency that has had mixed fortunes in most of the APAC region, with some strong pockets and many weak ones.


As recent as last year, the agency had announced a rebranding of its identity as well as its philosophy to become the ‘Changengage’ agency.


Source: The Economic Times
Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved


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