By Shubhangi Mehta

The radio channel 93.5 Red FM has called for a creative pitch. The pitch is at a very initial stage as of now. The agencies participating in the pitch include names like Lowe Lintas, RK Swamy BBDO, Law &Kenneth and others. Though no confirmation from Red FM could be obtained at the time of filing the report, sources close to the development have confirmed the news to MxMIndia.

The incumbent agency on the account is Ogilvy & Mather, who have been handling their creative mandates for the past five years. Even the marketing spends could not be ascertained at the time of filing the report.

Red FM is a property of Sun TV Network, India’s largest television network which has 20 TV channels, 45 FM radio stations, two daily newspapers and four magazines in several Indian languages.