RAMcheck: Besides Mumbai, no change in #1s

08 May,2012

By A Correspondent

 

TAM Media’s Radio Audience Measurement (RAM) – which covers four key metros, Mumbai, Delhi, Kolkata and Bengaluru – released its latest radio listenership figures for wk 13 to wk 16, 2012 (Last week of March to first three weeks of April, 2012). According to the latest RAM data, for listeners of 12 years of age and above, all places of listening, and according to radio channel shares, RadioCity, Radio Mirchi, Fever FM, Big FM, Red FM, Radio One, Oye! FM continue to be the top FM stations in the big four metros.

 

Mumbai:

 

Radio Mirchi emerges as the number one FM station in Mumbai with a market share of 15.3 per cent, followed closely byRadioCityat 15.2 per cent. The two FM stations are closely competing for the top spot, but what remains to be seen is which of these two FM stations retains the top spot. AIR FM2 Gold, Fever FM and Big FM make the top five FM stations in Mumbai. The other FM stations in the Mumbai market include Red FM, Radio One, Oye! FM, AIR FM1 Rainbow, Vividh Bharati and Akashavani.

 

Delhi:

 

Fever FM continues to be the most popular FM station in Delhi with a market share of 18.4 per cent, its nearest rival is the AIR FM2 Gold which is comfortably placed at number two with 18.1 per cent market share. Ranked three is Radio Mirchi followed by RadioCity which is ranked four and Red FM as ranked five in theDelhimarket. The rest of the FM stations in Delhi include Big FM, Radio One, Oye! FM, Hit FM, AIR FM1 Rainbow, Akashavani and Vividh Bharati.

 

Bengaluru:

 

RadioCity continues to maintain its leadership position in the city. RadioCity, Radio Mirchi and Big FM are the top three most popular FM stations in Bengaluru. RadioCity received a market share of 25.7 per cent whereas Radio Mirchi and Big FM received a market share of 22 per cent and 18.5 per cent respectively. Ranked four is Red FM with 12 per cent and the fifth most popular FM station is AIR FM1 Rainbow with 5.7 per cent. The other FM stations in Bengaluru include AIR FM1 Vividh Bharati, Radio One, Fever FM, Radio Indigo, Akashavani and Gyan Vani.

 

Kolkata:

 

Radio Mirchi is the clear winner in Kolkata with a market share of 22.8 per cent. The top three FM stations in Kolkata haven’t changed as Radio Mirchi continues to be the number one FM station of the city followed by Big FM with a share of 16.9 per cent and at the number three FM station of Kolkata, Friends FM received a share of 14.9 per cent of the share. Ranked four and five are Aamar FM and Fever FM with a share of 10.9 per cent and 8.9 per cent respectively. The other FM stations in the city are Red FM, Radio One, Oye! FM, Power FM, AIR FM1 Rainbow, AIR FM2 Gold, Vividh Bharati and Akashavani.

 

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