Radio Mirchi tackles petrol price hike!

29 May,2012

By A Correspondent


The continuous price hike in petrol has left everyone in a fix and in a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute.


Radio Mirchi invited listeners to give a vent to their angst in a enjoyable and memorable way. RJ Jeeturaaj asked Mirchi fans to compose fun, peppy poems on the constant increase of fuel prices on ‘Hi Mumbai’.On popular evening show ‘Sunset Samosa’, RJs Suren & Meera ran a musical contest where listeners had to sing and complete songs they had created on a cycle.


The innovative initiative by Mirchi registered huge participation from the listeners as they spoke about the troubling state of affairs caused by the ever rising price hike on the airwaves.


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One response to “Radio Mirchi tackles petrol price hike!”

  1. Himanshu says:

    A good story. If you want to know what 104FM Fever and 94.3FM Radio One did in Bangalore, check out my recent post Crude Shock! on