Post-IPL, Sony goes HD

28 May,2012

By A Correspondent


Viewers will now be able to watch their favourite shows on Sony Entertainment Television in pristine High Definition from May 28. The HD feed will be available for analog and digital distributors. It will be available on Tata Sky, Airtel, Dish TV and Videocon, covering almost all the current HD universe. Apart from this, it will also be available on Hathway, Seven Star & other key cable networks.


NP Singh, COO, Multi Screen Media Pvt Ltd said: “I am pleased to announce that our flagship channel Sony is all set to be broadcast in HD. Traditionally, SET Network has always embraced technological excellence and going HD is another step in that direction. Improving viewer delight is our aim and I am sure that our consumers will enjoy the enhanced viewer experience immensely.”


Sneha Rajani, Senior Executive Vice President and Business Head, Sony Entertainment Television said: “As a channel that has always been a pioneer in its content offering for the TV audience at large, Sony will continue to keep its viewers in the forefront and be a leader in the marketplace. Going HD is a continuation of that focus and a very proud moment for us all.”


The other channel already on HD in the MSM bouquet is SIX. The IPL is also broadcast in HD on Max.


Sony Pictures Television (SPT) comprises Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel, SAB; a family comedy entertainment channel; SIX,,a premier sports entertainment channel, PIX, the English movie channel and MIX a refreshing hindi music channel.


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