Palasa’s 8 years of challenging the conventional

04 May,2012

By Shubhangi Mehta

 

What started as small agency of five creatives in 2004 at Shah and Nahar Industrial Estate is today seen as a well-established and dependable communication partner equipped with a team of 22 creatives. Indeed, Palasa is an energetic hotshop with clientele spanning across various verticals, from technology to lifestyle products.

 

Says the agency’s founder Sandeep Bomble: “Palasa is a thrilling ride of endless possibilities. Life has been one mad ride with thrilling ideas, fervour running in the nerves of every creative. Challenging the conventional and coming up with newer ideas at every opportunity is the crux of the Palasa belief and its ultimate success story since its inception.”

 

The diktat is clear: “It’s not what you want to say, but what they want to hear. In this consumer-driven world, it is important to communicate through various innovative mediums, discover newer prospects to reach out the hearts of millions.”

 

The Power of an idea can be everywhere, and this is what is communicated effectively through Palasa’s work. It is this hub that has cleverly shaped and built the identity of the brands like iBall, YOU Telecom, Circle, and so on right from the scratch.

 

Palasa has essentially focused on removing barriers between ATL and BTL. In fact it has re-defined the way BTL advertising is perceived: by executing it with a class of breakthrough ideas and not mere adaptations.

 

Laying emphasis on BTL advertising, Palasa successfully launched its sister concern, GOD – Gang Of Designers – where cutting edge designing takes life, encompassing corporate identity, brochures, packaging, conceptualising designs to events et al. The clutter breaking communication has won Palasa laurels, both nationally and internationally.

 

The Abby win for Umax DM, at Goafest 2011, for Circle’s Vein packaging and best art direction, for JJAAAN’s Radio spot in 2010 and a bevy of awards still under its hat, and print ads occasionally featured in ‘The Archive’, are witness to Palasa’s versatility at 360-degree marketing.

 

Palasa successfully completed its 8 years of trials, tribulations and victories on May 1 – ‘8’ standing beautifully unique, holding within it the power of infinity, beckoning the effervescing minds at Palasa to venture and seek crevices untouched. Three, err, eight cheers to that!

 

 

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