OLX India releases its universal iOS Application for iPad and iPhone

16 May,2012

By A Correspondent


OLX.in, the online free local classified site, has launched iPad and iPhone application (http://bit.ly/olxiosapp) to cater to the rapidly emerging internet population in India, a large portion of which are going to be mobile internet users who will access Internet on their GPRS-enabled phones and Tablets.


OLX has been the pioneer in mobile classifieds space and has focused on mobile very early with the mobile OLX site available as early as 2008 and OLX mobile apps since 2009. With a growing market of over 55 million iPads globally, 60 per cent market share in Tablets and growth rates of over 150 per cent over last year, it becomes absolutely essential to provide the OLX users an app optimized for their iPads.


Tapping this expanding segment of Tablets, OLX has innovated further and strengthened its online presence further with the launch of its new app in the Apple Store now optimized for the iPad, the first for any online classifieds site in India.


iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads.


“We are excited to release this new universal app to address the booming iPad market. iPad owners have now a great free app to buy and sell everything with OLX,” said Simon Berger-Perrin, VP Mobile at OLX. The new app for iPad is even compliant with the iPad with retina display which makes viewing images of products posted on OLX absolutely clear and with no blurs or distortions.


Amarjit Batra, Country Manager, OLX India, elated with the launch of this app, said: “Indiais poised to become a large mobile internet market with smartphones and tablets driving the next wave of growth in Internet consumption. OLX.in is already having apps on all smart phone Operating Systems and the launch of the iPad app is a demonstration of our focus on providing Indian internet users the best classifieds experience anytime and anywhere.”


With increasingMobiletransactions, it becomes important that the buyers have the option of meeting the sellers via a mobile device and vice versa. Being a Universal app, users only need to download one app and it works on both devices; iPhone or iPad. The advantage for the users who own an iPhone and an iPad is that they do not need to download 2 different apps. Even the updates for both iPhone and iPad apps happen at the same time which makes it a very convenient option for mobile users.


For users wanting to experience OLX on other phones, there are also options to download the OLX Mobile app on Android, Windows, Blackberry and Nokia mobile operating systems.


OLX.in, the Indian arm of OLX Inc, is the next generation of Online Free Classifieds which serves as a platform to connect buyers and sellers who wish to buy, sell, exchange or trade used goods and services, by simply posting a Free Ad on the website. OLX is present in more than 96 countries and 40 languages across the world and is available in500 cities acrossIndiawith five different languages English, Hindi, Tamil, Telugu and Marathi.

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