NDTV celebrated May 20 as ‘India’s Recycling Day’

22 May,2012

By A Correspondent


NDTV, the country’s most reputed news network, brought together concerned citizens for the fourth edition of the NDTV-Toyota Greenathon on May 20, in a 12 hour long gala finale at the Yash Raj Studio in Mumbai.  This year, the focus has been recycling waste, especially plastic, along with encouraging everyone to keep their immediate environment clean. Joining the grand celebrations of Greenathon 4 were a galaxy of film personalities, celebrity chefs, composers and singers, chief ministers, Members of Parliament, school children and citizens from around the country.


In keeping with the green theme, the NDTV-Toyota Greenathon 4 set was made of recyclable products. The unique Green Set, created by well known designer Omang Kumar, also had a Green Kitchen area where celebrity chefs including Aditya Bal, Ritu Dalmia, Bikramjit Singh and Vicky Ratnani cooked some eco-friendly, delicious recipes for guests and hosts.


Supporting this Green Initiative and raising awareness about the environment, actor Milind Soman started his 1,500 km Green Run on April 20, running from the Qutub Minar in New Delhi, across 5 states and ending his Green Run at Yash Raj Studios in Mumbai. His 1,500km run in 30 days had been recognised as a World Record by the Limca Book of Records.


In an attempt to mobilise a mass movement, plastic/recyclable waste collection centres were set up across New Delhi, Mumbai, Kolkata, Chennai, Bangalore, Phagwara (Punjab), Dharamshala and Nainital. People were invited to come out and participate in the recycling drive by depositing their recyclable waste, from plastic (bags and bottles), metal, paper, Tetrapak cartons and e-waste.


Some of the generous supporters of the campaign were brand ambassador Priyanka Chopra, Cyrus Broacha, Shah Rukh Khan, Aamir Khan, Shahid Kapoor, Sridevi, Farhan Akhtar, Imran Khan, Deepika Padukone, Rahul Bose, Kunal Kohli, Parineeti Chopra, Arjun Kapoor, Bappi Lahiri and Vasundhara Das.


Speaking on the occasion, Dr Prannoy Roy, Chairman NDTV Group, said: “NDTV-Toyota Greenathon 4 has been the best we have seen so far. I would like to thank TERI for being there and making this whole experience a success. Not having light is like losing your eyesight.”


NDTV-Toyota Greenathon 4 saw Rs8.89 crore being raised to benefit 508 villages. IndusTower came forward to donate Rs5 crore and the Power Finance Corporation donated Rs3 crore. Other key donors included Shah Rukh Khan who adopted 12 villages and Aamir Khan who adopted 5 villages. Shahid Kapoor adopted 3 villages, Priyanka Chopra adopted 2 villages.


Since its launch in 2008 The Greenathon Campaign has already funded solar lanterns for over 600 villages benefitting thousands of households. The NDTV-Toyota Green Campaign was the first ever-nationwide campaign to save the environment. The Campaign is aimed at creating awareness about the environment, by involving the people of our country to make a difference, and is supported by Dr RK Pachauri and TERI.


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