Meridian’s creative leadership changes

17 May,2012

By A Correspondent


Meridian Communication, a group company of WPP, the world’s largest conglomerate of marketing communications services, has entrusted the creative mantle of its Mumbai office to Ogilvy’s Anuraag Khandelwal and Satish deSa. Both have been promoted to the rank of Executive Creative Directors and will assume this new responsibility with effect from June 1. Mr Khandelwal and Mr deSa boast a collective wealth of 26 years industry experience that will reinforce Meridian’s creative output. A major part of their career has been spent forging a fantastic partnership at Ogilvy, Mumbai. During their association here, they have created stellar campaigns for big brands like TATA Motors, IPL, Cadbury, Tata Sky, Aegon Religare Life Insurance, Unilever’s Beverages, Oberoi Realty and Hutch, to name just a few.


Announcing the appointment, Piyush Pandey, Executive Chairman and Chief Creative Officer, Ogilvy Group, South Asia, said: “Meridian has found itself two young men who are very ambitious and full of exciting ideas. I have asked them to make Meridian a place that gives their friends at Ogilvy sleepless nights. I’m sure it will be healthy competition and result in some great advertising on both sides of the family.”


“When we were asked to head Meridian, Mumbai, I thought – here is another opportunity to challenge ourselves. Because each time we’ve done that, we’ve been encouraged by the outcome. We’re sure this time won’t be any different. Can’t wait to get started,” said Mr Khandelwal


“We believe that our appetite for constantly reinventing ourselves, for setting new standards is what will differentiate Meridian in the near future,” Mr deSa added.


On this infusion of young blood, Samrat Bedi, Head of Office, Meridian, Mumbai said: “The passion Anuraag and Satish have for new-age work is remarkable. Their recent IPL ‘Carnival’ campaign attests to that. And that’s exactly the kind of fresh creative energy that Meridian needs today.”


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