Hungama, Bollywoodhungama mandate Meridian

28 May,2012

By A Correspondent

 

Meridian Communications’ Mumbai office has just won the new business mandate for hungama.com and bollywoodhungama.com and the apps business.

 

Speaking on this new business win, a very excited Samrat Bedi, Head of Office, Meridian said: “The Hungama win, on the back of the Vespa win, is once again a testimony to Meridian’s strength in blending strategic thought with effective and inspiring creative work. The relevant use of new-age media and ideas that won hands down on high cut-through and freshness is where Meridian scored. In Hungama, we have a brave client who inspired us to push ourselves harder. Eventually, it was the chemistry and passion on both sides that brought us together.”

 

This was a multi agency pitch. The agencies that were in the running for this business were Metal Communication, Network Advertising, Interface and Brand Insights.

 

Shashank Lanjekar, Vice President-Account Planning, Meridian said: “Hungama.com is a brand that is young, fun and futuristic. We hope to partner them in creating work that mirrors these values.”

 

Mohit Ahuja, VP Client Servicing: “At Meridian, we believe in creating long term buzz platforms, as opposed to mere taglines. Given the digital youth space that Hungama operates in, this approach is a perfect fit.”

 

Post a Comment 

Comments are closed.

Today's Top Stories
Videos