MediaVest adds Ramdev Foods to its kitty

04 May,2012

By A Correspondent


Keeping the momentum, MediaVest Worldwide added the media business for Ramdev Food Products Pvt. Ltd. to its kitty. MediaVest will handle the media planning and buying duties for the Ramdev Chilly Powder and Ramdev Asafoetida (hing). The new business will be managed from MediaVest Mumbai office.


Ramdev Foods Pvt. Ltd. is a leading producer of spices and masala mixes since 1965 and offers a range of premium Indian spices turmeric, chilly powder, coriander – cumin powder, and so on.


Confirming MediaVest’s appointment, Mr. Pradip Patel, Director, Ramdev Food Products Pvt. Ltd. said, “We were impressed by MediaVest’s strategic approach and the team was extremely focused and efficient with the ideas they shared with us. We are certain that our alliance with MediaVest will help us break clutter and maintain a leadership position in the spices category.”


Dinesh Rathore, Vice President, MediaVest Worldwide, said: “We are thrilled with the win and look forward to partnering with Ramdev Foods. With MediaVest, Ramdev Foods will certainly be able to achieve their communication objectives.”


Starcom MediaVest Group is one of the youngest, largest and most diversified media networks in the country. It prides itself on its ‘people first’ approach at workplace. In addition to communication strategy development through its two networks – Starcom Worldwide and MediaVest Worldwide.


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