By A Correspondent

MCCS will be relaunching news channels Star News as ABP News  in Hindi, Star Ananda as ABP Ananda in Bengali and Star Majha as ABP Majha in Marathi on June 1.

The relaunch process begins today with a massive communication campaign  developed by Lowe Mumbai. The media buying plan has been formulated by Mindshare.

The campaign would be, over the next 8 weeks, aggressively communicating the change, using a combination of TV, Print, Radio, Outdoor and Internet, to all the viewers and stakeholders about the new name and logo.

The three news channels have helped MCCS evolve as a strong and respected broadcast news company. The theme of communication is simple and to the point: Our Stars don’t change, our News does not change, only our name changes.