Marketers ride high on BIG regional music awards

16 May,2012

By A Correspondent


The BIG Regional Music Awards, when announced recently, saw the industry and marketers alike sit up and notice. An offering from Reliance Broadcast Network’s radio division 92.7 BIG FM and intellectual property division BIG Live, the awards are tailored for the markets of Punjab, Central India, Bengal, Hyderabad, Maharashtra, Tamil Nadu and Karnataka. With the endeavour to recognize the excellence in regional music which will appeal to regional and local tastes, the company has seen some of the biggest brands from across the country associate with it.


The BIG Regional Music Awards, now in its 2nd year, has the following brands come on board already and are further attracting marketers who see value in the offering:


Award Sponsor
BIG Punjabi Music Awards UKStudios: Title Sponsor
Aircel: Powered by sponsor
Tata Nano and Nirvana Greens: Associate sponsors
BIGHindustanMusic Awards Tata Sumo Gold: Powered by sponsor
Samsung Mobiles: Associate Sponsor
BIG Bangla Music Awards Exide Batteries and Mashal Oil: Associate sponsor & vertical partner
BIG Telugu Music Awards Bharathi Cements: Title sponsor
Narayana: Powered by
Nuzen: Associate sponsor


With localization and regional markets being a growing focus for marketers today and with ROI being evaluated for the last buck spent, media platforms have to offer them what best meets their requirements with minimal spill-overs.


92.7 BIG FM already boasts of a 45 city network, each with a distinct programming in the local language of the region – given that radio is a local medium and the ‘one shoe fits all’ formula doesn’t work. It is with this background that Reliance Broadcast went ahead and launched its regional awards, tailored for respective regions to meet focused and regional approaches of marketers.


The BIG Regional Music Awards is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true ‘people’s choice award. The awards will bring a wider reach and visibility to the brands associated thereby accelerating consumer approach.


Commenting on this occasion, company spokesperson said: “We are happy to have partnered with each of these brands, each with a deep understanding of their target audiences and markets of focus. They have selected the awards basis their focus territories ensuring minimal spill-overs and local audience reach. Our multi-media approach only strengthens our offering and commitment to offer our partners optimal return on investment. We are confident to see more partners coming on board these uniquely designed awards.”


Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands.


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