Mahindra Retail launches ‘Mother’s World’

16 May,2012

By A Correspondent

 

Taking another step in cementing their philosophy of striking innovations that enrich communities and enable people to rise, Mom & Me, the flagship brand of Mahindra Retail is introducing its first ever publishing initiative with the launch of a maternity magazine titled ‘Mother’s World’. This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood.

 

After their very successful venture into retail with Mom & Me, Mahindra Retail will now focus on providing expecting and new mothers with world class services to care for their bodies and souls during the fragile and overwhelming beginning to motherhood.

 

Commenting on the launch of Mother’s World magazine, K Venkatraman, CEO, Mahindra Retail said: “Today’s mothers are highly involved decision-makers and look deeply into every aspect of their babies’ well being. The launch of the magazine marks our commitment to consumer-centric initiatives, and we hope this magazine will be a perfect companion for parents.”

 

The inaugural issue offers readers a host of stories, features, tips and advice. It also speaks to three celebrity moms – Sonali Kulkarni, Tara Sharma and Mandira Bedi and their experiences of motherhood.

 

Mother’s World magazine serves as an extensive and comprehensive guide for young parents to deal with parenthood and its challenges. With this subscription based magazine for parents-to-be, Mahindra Retail aims to provide insightful information, carefully researched articles and quotes from real parents who share their experiences, besides tips on fashion trends in maternity wear.

 

The magazine has been divided into relevant sections covering all aspects of parenthood: conception, infancy, toddler hood and relationships, with all the information verified by in-house experts.

 

While Mother’s World magazine adopts a serious approach to parenting, it does have a light-hearted side to it as well with lots of tips, tweets and fun facts about pregnancy on almost every page. It also features a host of relevant products, all easily available to the reader at Mom & Me stores. What also sets the magazine apart is its take on lifestyle and fashion. From maternity fashion to toddler fashion – beautifully taken, theme-based shots give the magazine that classy edge. Occasional celebrity covers, photographs and interviews set Mother’s World distinctly apart from other parenting magazines inIndia.

 

Mother’s World quarterly issue will be available on stands across the country from May 14, at a cost of Rs100.

 

Mahindra Retail is an extension of the $14.4 billion Mahindra Group’s trading foray in the domesticIndiamarket. The Group believes that this is the favourable time to extend its distribution business into direct retailing, when the organized retail market is expanding inIndia.

 

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