Madison Media wins Enamor media AOR

01 May,2012

By A Correspondent


Madison Media Omega has just announced that they have won the media AOR for Gokaldas Intimatewear P Ltd, makers of Madison Media Omega media AOR Gokaldas Intimatewear P Ltd Madison World Enamor lingerie. The account was won in a multi-agency pitch. The agencies that participated in the Pitch were Maxus, OMD and RK Swamy Media. The account, previously handled by Lintas Media Group, will be handled out ofMadison’sBangaloreoffice.


Mr Sam Balsara, Chairman & Managing Director, Madison World said: “We are delighted that Enamor has chosen us and are confident that we will be able to add a lot of value to their business. We are also happy to add a new product category to our portfolio.”


Madison Media was recently in the news for winning the Crompton Greaves and Dixcy Textile’s Media AOR.


At the recent Goafest 2012 awards Madison Media won 4 awards, including a Gold for Best Use of Newspapers & Magazines for Parachute Advansed Ayurvedic Hair Oil; 2 Silvers for Best Use of Internet & Digital Media for Airtel and Best Use of Branded Content for Cadbury and a Bronze for Best Use of Events and Stunts for Cadbury Celebrations.


Madison Media Group is India’s foremost media agency handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury, ITC, General Motors, Marico, McDonald’s TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Crompton Greaves, Axis Bank, Domino’s, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Times Television Network, Indian Oil, Dixcy Textiles and many others.  The gross billing of Madison Media is Rs. 3000 crores.

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