Lowe Lintas to host 10th Portfolio Night

17 May,2012

By A Correspondent

 

Lowe Lintas and Partners has once again come in support of Portfolio Night, which in its simplest form is, a platform for young creative aspirants to have their work sampled by at least three top creative directors from the industry in one evening. In the process, they not only get feedback and advice, but if they are good enough, they might land up a job as well. It is conducted on the same date in more than 20 cities all over the world every year.

 

Organised by IHAVEANIDEA globally, as an industry event, it has been growing over the past few years with a lot of young creatives looking forward to it. Since 2003, it has taken place in 56 cities and 35 countries around the world. Over the past nine years, over 11,000 young copywriters, art directors and designers have taken part in it all over the world. And over 2,800 Creative Directors have given their time to participate in Portfolio Night.

 

Mumbai has been a part of this event since last two years and this is the third year that it is being organized in the city. Given the significance of encouraging and motivating new talent in the industry, the mantle of organizing Portfolio Night in Mumbai has been taken up by Lowe Lintas and Partners this year on May 23 at the Four Seasons in Worli.

 

With 25 top CDs from the industry slated to attend and review the work of young, enthusiastic creatives, this highly anticipated evening will unite advertising and design communities in every continent as the next generation of creative talent makes an exciting foray into the industry.

 

The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted. It acquires tremendous significance as there are limited opportunities for the young creatives to discover opportunities in the industry. This is one way with which they not only get one but three opportunities in one evening.

 

And while one may think that he or she is talented enough to be in an agency, the reality of what agencies and Creative Directors look for may be completely different. Part of the attraction is thus the opportunity for young aspirants to get valuable advice and perspectives as well, from some of the well-known and established CDs who have gone through the grind.

 

Arun Iyer, NCD, Lowe Lintas and Partners, said: “Hosting Portfolio Night is one way for us at Lowe Lintas and Partners to give back to the community. We would want young creative guys to come in and get the chance to talk to some of the best known CDs in the country. It’s only when you sit in front of someone who has the experience and the maturity that you understand what’s frivolous and what’s really important in a given context. Portfolio Night is thus the right opportunity to get a Reality Check.”

 

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