Lowe & Lifebuoy win India’s first Global Effie

25 May,2012

By A Correspondent


Lowe Lintas and Partners India’s campaign for ‘Lifebuoy Super-Fast Handwash’ was declared the 2012 Global Effies Bronze winner at New York on Wednesday. Earlier this year, Global Effies had called for entries of globally effective campaigns across the world. Lifebuoy was shortlisted earlier in the month along with brands like Nike, Google and X- box.


Said Saji Abraham, Global Planning Director, Lifebuoy and Virat Tandon, Global Business Director, Lifebuoy: “Lifebuoy Superfast Hand-wash is a liquid handwash formulation that kills 99.9% germs in 10 seconds. We responded to this fantastic innovation with a simple but insightful and persuasive idea – that children are in a hurry when it comes to hand-washing; and so if your handwash cannot keep pace with them, germs on their hands will just not go. This campaign won because we were bold, competitive and consumer focused at the same time.”


Joseph George, CEO, Lowe Lintas and Partners, said: “As an agency, we take the Effies seriously. And so winning, not just the Lowe & Partners Worldwide Network’s but also India’s first ever Global Effies is hugely satisfying and encouraging.”


See also:

http://www.effie.org/winners/showcase/category/43 Grand Effie winners

http://www.effie.org/winners/showcase/2012/6695 Information on Lifebuoy ad and credits

http://www.effie.org/winners/showcase/2012/6695 The Lifebuoy presentation


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