Live from the Console goes national with 9XO

24 May,2012

By A Correspondent


Live from the Console, a Day 1 (Sony Music Independent) and Oranjuice Entertainment initiative has now got a national platform on the international Music channel, 9XO.


Shridhar Subramaniam, President – Sony Music EntertainmentIndia&Middle Eastexplained: “What began as a humble exercise to present new bands with an alternative platform that brings about music discovery has now gone national. We’re thrilled to partner with 9XO to promote musicians and independent music to an all new level. Going beyond Mumbai, this year Console edition will also be launched in Kolkata and a few other cities.”


Launched in July 2011 at Mehboob Studio, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music. These emerging bands will get an opportunity to showcase their talent on a national television channel through this association with 9XO.


Speaking of the association Mr. Luke Kenny, Programming Head for 9XO said: “We are delighted to be associated with Live from the Console, which highlights the independent music talent inIndia. This association with the event will bring to the fore talented artists out there playing original music and give them the national recognition that their music merits.”


Mr. Owen Roncon, Managing Director – Oranjuice Entertainment said: “It’s great news for artists as they usually don’t get any national recognition, and with our association with 9XO, we are sure thousands of people will be able to appreciate indie artists and their music”


Live from the Console is a collaborative effort between Day 1 – a Sony Music Independent and Oranjuice Entertainment. It aims to gives new bands and fresh music talent an alternative platform that puts music first while bringing together like-minded people.


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