Wieden+Kennedy wins Levi’s India account

28 May,2012

By Neha Dewan

 

After staying with JWT for nine years, denim brand Levi’s is moving its India advertising account to Wieden + Kennedy (W+K), as a part of a global realignment plan to have a single creative agency. W+K will operate as a full-service creative partner, responsible for all future campaigns. JWT had been the agency on record since 2003.

 

“It is important that consumers receive a singular point of view across markets,” said Vishal Bhalla, director (marketing), Levi’s. In line with its core ‘youthful’ spirit, the brand plans to reach out to its core target group of 18-34 years. “We will continue to have a significant dialogue with consumers through digital and other mediums. Our aim is to target the youth with innovation being at the heart of all our campaigns,” he added.

 

Last year, for the first time, consumers experienced the first global campaign by Levi’s in India-Go Forth. The campaign by W+K appeared in 24 countries and communicated bringing about a positive change in the world. The digital engagement plan recognised people around the globe who were coming forward to transform the world.

 

However, continuing its relationship with US jeans maker Levi Strauss & Co, JWT will handle work on the dENiZEN brand in India, which is a part of the same group. dENiZEN is managed globally by JWT.

 

Colvyn J Harris, CEO, JWT India, said: “The parting of ways has been due to the global realignment. But our partnership of nine years has yielded some great work, including the Levi’s Stick figure campaign at Cannes and the recent Curve ID campaign for women among others.”

 

Source: The Economic Times
Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved

 

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