Katrina Kaif unveils new Nakshatra logo and new brand campaign

16 May,2012

 

By A Correspondent

 

Katrina Kaif, brand ambassador of Nakshatra, the diamond jewellery brand, on Tuesday, unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony at the Grand Hyatt. Also present on this occasion were Mehul Choski, CMD, Gitanjali Group, Shardah Uniyal, VP – Marketing, and Sushil Sharma, VP, International Brands, Gitanjali Group.

 

The unveiling was a spectacular ceremony, accompanied by a soul stirring performance by singer Kavita Seth, followed by unveiling of the latest Nakshatra jewellery collection by Katrina Kaif and Mehul Choksi.

 

Speaking on the occasion, Katrina Kaif said: “As the brand ambassador for Nakshatra, it gives me immense pleasure to be a part of this momentous occasion. The introduction of a new brand identity and logo simply enhances the divinity and immortality that Nakshatra represents; making each woman feel special and divine – almost like a Goddess. I look forward to a continued great association with Nakshatra and continue to wish the brand all the very best”

 

Enhancing the existing and emerging personality of the brand, the new campaign and identity aims to recreate the heavenly hues and the divine glow connecting the brand with the inner beauty that every woman radiates. ‘Divine Force’ is one of the key attributes of the new campaign – a fresh rendition of the “Divine Luck” philosophy associated with the brand, whereby every piece of Nakshatra jewellery carries with it an exquisite beauty that can only be described as preciously divine.

 

The new look, feel and thought of the campaign is inspired by the perfection and inner fire that each precious piece of Nakshatra jewellery exudes. The campaign is an expression of this ethereal, goddess like divinity – a divine energy that is sparkling, precious, mesmerizing.

 

Commenting on this rebranding initiative, Shardah Uniyal said, “It is a very proud moment for us at Gitanjali, and especially for Nakshatra. The new ethereal identity and logo lends a new dynamic and divine personality to the brand. It not only reflects but profoundly enhances the brands core values and the new avenues that we intend to venture into.”

 

The new brand tagline, ‘Glow Divine’, is in keeping with the inner radiance that a diamond emits whilst complimenting the inner beauty that every woman radiates. Keeping in with the philosophy of “Glow Divine” the new brand logo is inspired by the popular floral Indian motif and exhibits eternal beauty and brilliance of constellation in a graphically depicted diamond cluster. The look and feel of the brand logo represents the ethereal beauty of Goddess of divine energy.

 

Mehul Choksi, CMD, Gitanjali Group said: “The new logo and identity is yet another remarkable milestone on Nakshatra’s journey in symbolizing jewellery that is beautiful, divine and ethereal, exuding divine energy of perfect creations. It reflects all the values that have been at the core of our brand philosophy as well the vision and direction in which we aim to grow.”

 

Nakshatra, one of the most respected jewellery brands inIndia, epitomizes jewellery that is ethereal, infinite, immortal, beautiful and radiant. The pieces are crafted around a unique set of floral designs, using the traditional seven stone cluster. First launched in 2000, as a flagship of the Diamond Trading Corporation (DTC), it was subsequently taken over by the Gitanjali Group, and has been awarded Superbrand status since 2008.

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