Katrina Kaif leads Ormax’s list of top celeb endorsers for Slice ad

29 May,2012

By A Correspondent


Leading Bollywood star Katrina Kaif has emerged as the most powerful endorser amongst celebrities. This was determined by a celebrity-brand association recall study conducted by Ormax Media to measure the brand association of Salman Khan, Kareena Kapoor, Katrina Kaif, MS Dhoni and Sachin Tendulkar with the various brands they endorse.


The table below gives the association score of various celebrities with specific brands. The score is a measure of the strength of the association. 13 brand-celebrity combinations crossed an association score of 15. Katrina Kaif takes three out of the top four slots, with Slice being a clear leader. In contrast, the most popular male Bollywood star today, Salman Khan, has only brand (Wheel) making the cut, though Ormax Media believes this is because Salman remains a very selective endorser and most of his endorsements started only recently.


Brand Celebrity Association Score
Slice Katrina Kaif 45
Boost Sachin Tendulkar 32
Lux Katrina Kaif 28
Veet Katrina Kaif 25
Pepsi MS Dhoni 23
Limca Kareena Kapoor 23
Head & Shoulders Kareena Kapoor 21
Lays MS Dhoni 21
Pepsi Sachin Tendulkar 18
Aircel MS Dhoni 17
Boroplus Kareena Kapoor 16
Olay Katrina Kaif 16
Wheel Salman Khan 16


The study was done among a total of 1000 respondents across 16 markets. TG was Males and Females, 15-34 yrs. Ormax Media plans to cover other celebrity endorsers such as Shahrukh Khan, Akshay Kumar, Priyanka Chopra and Virat Kohli in the next round of the celebrity association track.


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2 responses to “Katrina Kaif leads Ormax’s list of top celeb endorsers for Slice ad”

  1. Sachin5band says:

    kat is awesome

  2. yash says:

    Katrina rulezzzzzzz the ad world too! Keep rocking Kat =)