Mirchi maxes IRF awards, Red FM is best station

23 May,2012

By A Correspondent


The much awaited Excellence in Radio Awards (ERA) was held in Mumbai on May 22. Although the turnout at the IRF (India Radio Forum) 2012 was dismal, the awards concluded with fanfare. A total of 40 awards were given out this year and three new categories were introduced – Best Radio Programme (Marathi); RJ of the Year (Marathi); and Best Radio Promo – Inhouse (Marathi).  The award winning radio stations at ERA this year include – Radio Mirchi, Red FM, Big FM, Radio City, Radio Mango, Club FM, MY FM, Suryan FM and Fever FM.


Digital Radio Broadcasting Ltd or Red FM won 7 Awards including the awards for the ‘Best Radio Station’ and ‘Best Breakfast Programme/ Show (Hindi)’ to name a few. Suryan FM won one Award for ‘Best Radio Promo (In house) Tamil’.


Reliance Broadcast Network Limited or Big FM also won 7 awards, including the award for the ‘Best Programme Broadcast after 11am (Hindi)’ and ‘Best Programme Broadcast After 11am (Tamil)’. Big Magic Pvt Limited won an award for ‘Best Use of Music / Song / Jingle by an Advertiser in a Radio Spot’.


Radio Mirchi won a total of 12 awards, making it the most awarded radio station at the Excellence in Radio Awards 2012.


Speaking to MxMIndia, Mr GG Jayanta, National Marketing Head, Radio Mirchi said: “Winning 12 awards is in itself a matter of pride, innovation always wins and good work will always be recognized. These awards will most certainly encourage us to deliver better work as it is a great motivational tool for us.”


Mr Rajat Uppal, General Manager- Marketing stated: “We saw good participation from the industry, we are glad to have won the Best Radio Station, The RJ of the Year, the Best Breakfast show and others. It shows the kind of work we do is high on quality and high on innovation as well. We won the awards that matter the most to us and our aim will be to continue delivering quality work for listeners and advertisers.”


Music Broadcast Pvt Ltd or Radio City won a total of 3 Awards, Radio Mango also won 3 awards, Club FM won 2 awards, Fever FM and MY FM won one award each.


Mr Praveen Scheruchari, Senior Creative Manager, Radio Mango said: “For a regional station like us, winning these awards and that too at a national level is a huge achievement as well as a great opportunity for us. These awards will encourage us to deliver better work for our clients and listeners.”


The awards for the ‘Most Effective Use of Radio in an Activation Campaign’ and ‘Most Outstanding Use of Radio in An Ad Campaign’ were the winners from ‘The Radio Pitch Challenge’.


Post a Comment 

Comments are closed.