Inext seals the big show at WAN-IFRA awards

28 May,2012

By A Correspondent

 

Taking yet another big leap, Inext has bagged the top honours in WAN-IFRA (World Association of Newspapers and News Publishers) awards for 2012.  With an unrelenting focus on espousing youth’s philosophy, Inext, won both the top award in the Public Service category for this year’s World Young Reader Prize and has also been named World Young Reader Newspaper of the Year for 2012. The prizes will be awarded on July 10 inBangkokat the 1st Asia-Pacific Young Reader Summit.

 

WAN-IFRA, a global organisation of the world’s press, representing more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries, gives away awards for excellence in the defence and promotion of press freedom, quality journalism, editorial integrity and the development of prosperous businesses and technology.

 

Welcoming the announcement, Shailesh Gupta, Director, Jagran Prakashan Limited, congratulated the team and lauded the efforts that went into the winning campaigns and the stories. “It is due to the substantial focus and tangential wisdom of the team Inext that such smart campaigns which incorporated both the news value and more importantly, the societal concerns, were run. It has been yet another token of excellence for the Jagran group and I believe the good work would be kept up with in the future too.”

 

This year, Inext’s success at WAN-IFRA hinged on three major stories: The Power of youth; wherein survey was done to tap the thinking and preferences of youth in run-up to the assembly elections in UP and Uttarakhand. Tol Mol Ke Poll was an election page carried daily till elections which focused on an issue related to elections almost daily and succeeded in connecting with youth through a column ‘Sadda Haq’.

 

Second campaign was Bhari Basta; an educative and investigative campaign that activated the government machinery – school authorities, parents and teachers – to reduce the weight of schools bags of kids. It was run across 12 cities in 4 states and proved to be a catalyst in children empowerment. The Jury also found Inext’s iktara campaign, a unique folk singing competition, integrated online to bring out the talent in folk singing, a new approach to entertainment. It created a strong buzz across the country in favour of the old, relegated art.

 

The jury observed that these campaigns provided a refreshing perspective on the 3Cs-corruption, compassion and creativity. “Inext did an excellent job in galvanizing youth to get out and vote. We found it especially interesting that youth considered corruption the number one topic of concern. The other two projects entered also showed creativity and relevance. The investigative report and campaign about heavy back-packs truly made a difference, and the folk singing contest was a fresh approach to youth entertainment,” mentioned the official communication.

 

Last year, the World Young Reader Newspaper of the Year award was won by Indonesian newspaper JAWA POS, while for 2010 the winner was French newspaper Le Monde. This year, Inext has joined the distinguished league of such illustrious antecedents for the top honour.

 

Expressing pleasure at the development, Inext’s Project Head and COO, Alok Sanwal revealed that it is Inext’s youthful vision that provided the cutting edge to the tabloid. “We have always tried to capture the social concerns with a young eye. All our major campaigns are directed at influencing young minds and developing in them a taste of societal awareness and understanding. We would continue to undertake such path breaking campaigns that underline our responsibility to change the world around us.”

 

Post a Comment 

2 responses to “Inext seals the big show at WAN-IFRA awards”

  1. Awsome Ankita09 says:

    i luv the show and try to learn some valuable things of life and the truth and conditions of the people of india

  2. Awsome Ankita09 says:

    satyamev jyate is really an inspiring show for those who though got a degree of education but are still an illiterate by the way they think and treat a humanbeing…

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