ICICI Bank ahead of Pepsi, Airtel beats Siemens, Sony in Top 100 Global Brands rankings

24 May,2012

By A Correspondent

 

Bharti Airtel has joined an elite club of global brands by making it to this year’s BrandZTop 100 Most Valuable Global Brands list by WPP firm Millward Brown. ICICI is the only other Indian brand in this group.

 

With an overall ranking of 63 (brand value: $ 12.7 billion) and 71 (brand value: $11.5 billion) respectively, ICICI and Airtel have been ranked ahead of top global brands such as Citi (82), Sony (86), MTN (88), China Telecom (90) and Volkswagen (96).  ICICI is in fact ahead of even Pepsi which ranks at #67.

 

The BrandZ Top 100 Most Valuable Global Brands study is conducted annually by leading global research firm Millward Brown. It is the only brand valuation that takes into account what people think about the brands they buy along with rigorous analysis of financial data, market valuations, analyst reports and risk profiles. The ranking is arrived through a continuous in-depth quantitative research on a category-by-category and a country-by-country basis. The research covers some 2 million consumers and more than 50,000 brands in over 30 countries.

 

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