Hungama earns Facebook’s ‘Most Preferred Marketing Developer’ badge

10 May,2012

By A Correspondent


The Digital Services division of Hungama Digital Media Entertainment Pvt Ltd was conferred with the Preferred Marketing Developer (PMD) badge by Facebook. PMD is given to developers that have demonstrated value-added capabilities in one or more of the following qualification areas: Pages, Ads, Apps, and Insights. The badge is for companies that have clearly demonstrated unique capabilities that help marketers scale and achieve efficiency and extend measurably beyond the functionality of Facebook’s native tools.


Commenting on this Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media, said: “Being among the few companies worldwide to earn ‘Preferred Marketing Developer’ badge underlines our ongoing investment in providing cross-channel interactive solutions to clients across various verticals. In a digitally connected world, it is important to engage the consumer where he spends most of his time; the social media platform, especially Facebook, has emerged as the new media real estate where brands can build greater engagement and interaction with the consumer.”


Hungama Digital Media helps brands build awareness, engagement and loyalty, using a full range of digital skills, including campaign strategy and creative development, website design, online media planning and buying, viral marketing, social media strategy and optimization, mobile marketing, search engine marketing, gaming. On social media, specific to Facebook, the agency provides page management and publishing, community management, applications development, social plugins, advertising (ad creation, auto bid optimization, target segmentation, creative, conversion tracking, reporting), monitoring and reporting (insights).


Hungama has built digital campaigns for clients that include Mahindra & Mahindra (Automotive), Mahindra Racing, Bacardi, Yum Restaurants, LG and Nokia amongst others; that utilizes the Facebook ads API such as Bacardi Together Club, Black List Application, Celebrate Life, ICC World Cup Fever, Zinger Application, Create Your Comic Strip, Valentine’s Day, to name a few.


Hungama Digital is the No.1 Digital Advertising agency in 2011 according to The Economic Times Brand Equity Agency Reckoner 2011. The parent company, Hungama is the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. With partnerships with over 305 content creators, across record labels, studios, broadcasters Hungama has licensed worldwide exclusive digital rights to over 2 million music and video titles. Hungama has successfully managed more than 2,000 mobile and digital campaigns for as many as 300 brands globally.


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