Hindustan launches Yuva in Patna

25 May,2012

From the MxMInfodesk

 

Leading Hindi daily Hindustan has launched Yuva, a specialised publication targeting the youth in Patna on Thursday.

 

The newspaper was planned given the youth has its unique needs, likes, dislikes, aspirations and views on life. Yuva has special two-minute news sections,  vibrant pictures and special navigation panels  in line with reading habits of the youth. It has dedicated sections like Career, Campus news, Patna news, Technology and Entertainment. There are special sections where tweets are featured along with news on Social Networking. Technology, Gadget reviews.  Automobile tips and reviews are featured in dedicated sections on specific days of the week.

 

Hindustan has over the last year re-launched with a new positioning and design philosophy. Yuva is a step in that direction to create a young and relevant news brand for the Hindi reading audiences.  The launch in Patna is supported by print, radio spots and outdoor with a aim to establish a strong connect with the youth.

 

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