Halfway through, IPL 5 ratings stabilize

10 May,2012

By A Correspondent

 

The downward slide continues though not as stark as it is made out to be. Numbers released by TAM Sports for the first 48 matches of IPL 5 have shown the ratings to be the least recorded thus far compared to previous four seasons. At 3.40 TVR (CS 4+, all India), IPL 5 is faring poorly when compared to 2011 where it recorded a TVR of 3.54, 4.53 in 2010, 4.05 in 2009 and 4.72 in 2008.

 

It may be recalled that for the first 36 matches, IPL 5 delivered a TVR of 3.41 per cent, for the first 27 matches, it delivered a TVR of 3.53 per cent and the first 16 matches, a TVR of 3.65 per cent.

 

What has shown improvement is the cumulative reach for these 48 matches in IPL 5 that stands at 151 million. This is nearly the same for IPL 4 where the reach was 152 million and far better than IPL 3, 2, and 1 where the reach measured was 137 million, 118 million and 98 million respectively.

 

Delving on the suggested trend, Janardhan Pandey, Associate Vice President, DDB Mudra Group said: “Despite what is being said, the sport remains most popular and the reach deliveries also seem to be in line with our expectations. Maybe it’s a period of stabilization for IPL20 viewership. It cannot be doing excellent forever after all. There were many issues to start with such as overdose of cricket & the consistent poor performance by Indian cricket team. Keeping all those factors in mind I will give thumbs up to overall performance of IPL 5.”

 

On the reported rise in reach numbers, Mr Pandey said: “This shows the strong appeal that the game of cricket enjoys in India. The ever increasing eye balls for cricket are testimony to this fact.”

 

 

Program TVR %
IPL5 Opening Ceremony 1.16
Viewership of IPL Seasons for first 48 matches
Year Season No. of Matches Avg. TVR % Cum Reach 000s
2008 IPL 1 *47 4.72 98988
2009 IPL 2 *46 4.05 118698
2010 IPL 3 48 4.53 137049
2011 IPL 4 *47 3.54 152720
2012 IPL 5 *46 3.40 151585

 

(Source: TAM Sports; Market: All India; TG: CS 4+ yrs; Period: Wk 14 to 18, 2012; this data is for first 48 matches of all IPL seasons.)

* In IPL 1 one match (47th) was abandoned due to rain

* In IPL 2 two matches (7th & 13th) were abandoned due to rain

* In IPL 4 one match (20th) was abandoned due to rain

* In IPL 5 two matches (32th & 34th) were abandoned due to rain

 

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