Divya Bhaskar’s Green Chronicles

03 May,2012

By A Correspondent


Dainik Bhaskar Group’s Gujarati newspaper Divya Bhaskar has released a coffee table book – Green Chronicles – on the green initiatives adopted by corporates in Gujarat.


Unlike what many people think that the power to curb pollution, to save precious resources, lies in the hands of experts, the real power lies in the hands of organizations which have the power to design and promote cleaner products and technologies and help society evolve to more sustainable lifestyles.


Green Chronicles is an attempt to acknowledge the green efforts of the organisations in Gujarat. It brings alive some of the success stories of green technology and process aimed at better environment. It showcases 14 companies in Gujarat which have focused on eco-friendly sustainable development. The book talks about case studies such as AdaniPortsand Special Economic Zone, Gujarat Ambuja Exports, Naroda Enviro Projects Ltd, Gujarat State Electricity Corporation, ONCG Petro Additions Limited.


Mr Saras Sethi, COO – Dainik Bhaskar Group, Gujarat , believes: “Green is the voluntary pursuit of any activity that encompasses concern for energy efficiency, environment management, water management, waste management and recycling. Green practices ultimately leads to sustainable development and equitable growth”.


He commented on the release of the book: “This coffee table book is an attempt to highlight the environment-friendly approach adopted by the organizations in Gujarat, and thus, encouraging more people to understand the importance of keeping our nation green.”


The book is circulated among the advertisers and business fraternity of Gujarat. It is one step ahead in celebrating and acknowledging the efforts of green organizations in Gujarat. Environmental responsibility is no longer just about donating money and services to needy groups. Business process, product development, and partnerships can all be perceived for better, more responsible alternatives. And if the responsible choice saves money in the long run, adds value to the product, and creates a positive culture, then it is definitely a good thing.


The Dainik Bhaskar Group has a strong presence in newspapers, radio, event marketing, printing, short code, Digital, services andMobileapplication. Its flagship Hindi daily newspapers are Dainik Bhaskar, Divya Bhaskar, Divya Marathi and DNA. It covers 13 States with 64 editions reaching across 19 million readers every day.


Additionally, it publishes 3 other newspaper – Business Bhaskar, DB Gold, DB Star. In magazine sphere it publishes Aha! Zindagi, Bal Bhaskar for young readers and Lakshay. The other media businesses includes MY FM ; FM Radio station network across 17 cities and IMCL (Digital services).


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