Disney Channel launches “Jet Set Go” summer initiative

04 May,2012

By A Correspondent

 

Disney Channel has begun its one-of-a-kind initiative “Jet Set Go” this week. It is partnering with Jet Airways to give kids and their families a unique opportunity to win a magical all-expenses paid trip to the ‘happiest place on Earth’- Hong Kong Disneyland. The on-air contest will run throughout the month of May on Disney Channel and will give 30 kids and their families an opportunity to go toDisneyland.

 

In celebration of “Jet Set Go”, Disney Channel is wrapping a Jet Airways aircraft in Disney favourite characters – Mickey and friends – to be unveiled on the May 9 in a special ceremony in Mumbai. “The aircraft wrap is a unique way to quite literally take one’s brand to the sky,” said Mr. Manish Dureja, vice president, Marketing at Jet Airways. “Disney’s focus on kids and families is aligned with our focus in catering to the needs of children and families in flight.”

 

The children can enter by watching Disney Channel during the month of May and spotting the animated Jet Airways aircraft which will appear until May 28. Children can accumulate points each time they spot the aircraft by dialing a toll-free number flashing on the screen, absolutely free of cost, and leaving a missed call. Those who spot the plane the maximum number of times per day earn the maximum points and at the end of each day, the highest scorer will be announced as the winner on Disney Channel.

 

“At the heart of Disney DNA is our passion for telling the world’s best stories and providing unique experiences for kids and families. We are pleased to work with Jet Airways and Hong Kong Disneyland Resort to bring our fans this fabulous opportunity to experience Disney magic first-hand,” said Vijay Subramaniam, business head, Walt Disney Television International,India.

 

One winner will be picked each day, over the period of 30 days with the winners and their families going onto Hong Kong Disneyland Resort for a unique two day Disney experience. “Since opening in 2005, Hong Kong Disneyland Resort has welcomed more than 31 million guests from around the globe. It is the perfect destination for our Indian guests and we are thrilled to be collaborating with the Disney Channel on this campaign. We look forward to welcoming the winning families in July to enjoy all the magical experiences at Hong Kong Disneyland. We hope that they take home with them a lifetime’s worth of memories”, said Wendy Chu, Director of Marketing, Hong Kong Disneyland Resort.

 

Disney ChannelIndiaoffers an unparalleled blend of quality Disney entertainment and distinctive, originally produced programs that kids love and families trust and enjoy. This includes Disney’s movies and series, sitcoms, family dramas and live action adventure stories. The channel’s multi-genre programming is designed to meet the under-served needs ofIndia’s preschool, kids and family audiences.

 

Post a Comment 

10 responses to “Disney Channel launches “Jet Set Go” summer initiative”

  1. Tanushree Borborah says:

    exactly is it there this year

  2. chandani says:

    can we go this summer 2015 for this contest.
    jet set go to hong kong frm disney channel, pls give me feedback soon.

  3. ramya madoc says:

    can we go to Disney jet set go tour in summer 2015

  4. ramya madoc says:

    can we go to Disney jet set go tour in summer 2015

  5. DEVANSHI says:

    can i go to diseny jetset go tour in summer 2014

  6. DEVANSHI says:

    I must like to part

  7. sara says:

    nice I want to take part in it

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