By A Correspondent

Kalyan Silks, one of Kerala’s biggest brands, has aligned its media mandate with DDB MudraMax. The coveted pitch saw multiple agencies participating. The size of the account is pegged at Rs25 crores. The client will be handled out of the DDB MudraMax office inBangalore.

Commenting on aligning the media duties with DDB MudraMax, TS Pattabhiraman (aka Swami), Chairman & Managing Director, Kalyan Silks, said: “We are very happy to associate with DDB MudraMax as they are a well reputed agency and extremely trustworthy. Their client relationship is commendable. Most of the clients they are associated with have been so for a long time, which acts as a clear indication of their efficiency.  We hope to have a mutual and fruitful association.”

On winning the account, Gopi Nair, AVP & Head, DDB MudraMax said: “We are immensely pleased to work with Kalyan Silks, who are one of the top players in the fast growing retail industry. Our team is committed to show the same consistency and results that has kept most of our clients delighted.”