DDB MudraMax bags duties for Ashok Leyland

14 May,2012

By A Correspondent


DDB MudraMax has bagged the media duties of Ashok Leyland – Heavy Vehicles. The incumbent agency was Mindshare. The size of the business is said to be in the range of Rs25 crores. This will be handled out of DDB MudraMax’s Chennai office.


On choosing DDB MudraMax, Alok Saraogi, Head, Brand &Marketing Communications said: “DDB Mudra Group did a great job of viewing our business imperatives from a category, business and brand perspective and brought a refreshing view to our challenges. Their strategy is insightful and impactful and we are pleased to assign our media business to DDB MudraMax. It also helps that we consolidate all media business for the overall benefit of the group.”


Sathyamurthy Namakkal
Pratap Bose

On the new win, Sathyamurthy Namakkal, President & Head – DDB MudraMax, Media, said: “This is a prestigious win for us.  With this alignment, DDB Mudra Max consolidates as the sole Media AOR for Ashok Leyland and we are very glad”.


Pratap Bose, COO, DDB Mudra Group, added: “This win comes on the back of Ashok Leyland awarding us their LCV business last year and it is indeed gratifying that our client has reposed their faith in us again. For me, that is what I am most happy about.”


Ashok Leyland is the flagship of the Hinduja Group and a leading manufacturer of commercial vehicles inIndiawith a turnover of US $ 2.5 billion. Ashok Leyland has associate companies in the Czech Republic and the UAE and a joint venture in Sri Lanka, besides exports to over 30 countries worldwide.


DDB MudraMax (Engagement & Experience), provides multi-specialty expertise to help build brands in the age of convergence. DDB MudraMax comprises fourteen strategic business units under four disciplines – Media, OOH, Retail and Experiential. These SBUs provide clients seamless solutions across a wide array of media touch points.


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