Creativeland Asia wins big at FAB Awards

31 May,2012

By A Correspondent


Creativeland Asia won two FABulous Awards (equivalent of Grand Prix) for ‘Plan-T’, the campaign created by them to help Hippo track inventory through social media (Twitter), at the recently concluded FAB Awards in London. The Grand Prix was awarded, one in the category of Advertising/Integrated/Sales Promotion/Direct/Collateral and POS/Best Use of Media; and the other in Mobile/Digital/Interactive/Non Traditional.


The FAB Awards is an international Creative Awards programme focused entirely on work done for Food and Beverage brands. The 14th International Food and Beverage (FAB) Creative Excellence Awards, were announced on May 29 inLondon.


The campaign also won FAB awards (equivalent of Gold) in Best Use of Media, Best Use of Technology and Social Media. Apart from having won accolades and awards, the Hippo campaign has been presented as case study in institutions and seminars including TWTRCON for ‘The most innovative use of social media’.


On this occasion, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, commented: “I am extremely delighted with the news of our new set of golds and grand prix. To win it at a prestigious global award alongside the best in the category makes the win even sweeter.”


Founded by Sajan Raj Kurup in 2007, Creativeland has grown to be a belief shared among more than 80 people across two full-fledged offices in Indiaand 9 strategic offices in Asia. Creativeland’s work has been awarded at the D&Ad, One Show, Adfest, Cannesand Effies. At Cannes Lions 2010, Creativeland Asia was ranked at No. 4 in the list of the most creative agencies from India. Creativeland’s client-partners include brands like Audi India, Godrej, Parle Agro, Café Coffee Day, Cholayil.


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