So which scores higher – Brand Guj or Maha?

01 May,2012

 

By Shubhangi Mehta

 

Maharashtra and Gujarat can be regarded as two of the most prosperous states of India. Where Maharashtra outshines in the industrial aspect and Bollywood Bling, Gujarat, the state of our father of nation, Mahatama Gandhi, is a state which has bounced back despite major natural calamity like the 2001 earthquake.

 

Manish Bhatt

In terms of promoting the state, Gujarat’s campaigns featuring the Bollywood icon Amitabh Bachchan are all over the media whereas we haven’t seen any such promotions from Maharashtra. The reason for this is the capital of Maharashtra – Mumbai – which is by itself is a matter of publicity for the state. Iconic names like Sachin Tendulkar, Lata Mangeshkar all belong to Maharashtra and there is also Bollywood.

 

Says Manish Bhatt, Founder Director at Scarecrow Communications Ltd: “I think Gujarat is being branded well because its government has a strong political view and agenda. The spirit of Gujarat is like a phoenix, they have a never say die attitude. Where as Maharashtra lacks a strong political drive towards branding the state with no consistent political rule hence they lack uniformity in the political agenda”.

 

Lloyd Mathias

Lloyd Mathias, well-known marketer and until recently with Tata Tele, reasons: “It’s a recent trend that we are seeing states promoting themselves by focusing on campaigns. Gujarat has managed the total branding really well whereas Maharashtra has been left behind, not only in terms of brand building but also because it needs a 360-degree development approach. In my opinion,  bureaucrats must try and use the public money in developing the state and using these state days as an excuse to launch their development programmes.”

 

Gujarat has over 50 million people (5 per cent of India’s population) and contributes 21 per cent of exports and 13 per cent of India’s industrial production. The state has the distinction of achieving the highest GDP over 11 per cent in the country. In Maharashtra, Mumbai became the gateway to India in many ways. Today, it is the business capital and the entertainment capital of the country.

 

Bharat Kapadia

According to veteran mediaperson Bharat Kapadia both Maharashtra and Gujarat progressed remarkably well though in recent times, Gujarat is “doing wonders in terms of progress due to the consistent and visionary leadership”. “The quality of leadership in Maharashtra has not been stable for quite sometime. Maharashtra does have a rich heritage but it’s losing edge due to unstable political system, bad infrastructure and so on. In my opinion there isn’t any limit to growth, but it requires great vision which the leaders in Gujarat are showing,” he adds.

 

Though the terror attacks in Mumbai and the portrayal of the city in films like Slumdog Millionaire may have stained the image of Maharashtra, but the region and its people are known since the old days for their strength and valour. While the famous Salt March started in Gujarat, it may be argued that the culmination of the Freedom Movement occurred in Mumbai with the naval revolt (or the Bombay Mutiny), which, many say, was what got the British to finally decide to leave India.

 

Sudarshan Banerjee

Says Sudarshan Banerjee, Head, Mudra Ahmedabad and Director, NBD, DDB Mudra: “When we speak about brand building, Maharashtra has in the past, done campaigns promoting the state and so has Gujarat. Though in recent times, Maharashtra is low key on such activities. The reason for this can be that Maharashtra is a state which does not need to talk so much about itself, people anyway come here. Gujarat, on the other hand, has promoted itself so well in the recent past that not only tourism but also the number of investors investing here has increased. And the future only promises growth for the two states.”

 

It is obvious that both the states are economically extremely important for the country. But whereas the Gujarat government is taking a stand and developing it by leaps and bounds, a similar effort and vision is needed for Maharashtra as well.

 

Post a Comment 

4 responses to “So which scores higher – Brand Guj or Maha?”

  1. arrow says:

    Maharashtra is Sambha and Gujarat is Gabbar, both are incomplete without each other. Latur-Osmanabaad & Kutch suffered devastating earthquakes, one became aid-happy bewadaas abode and the other area thrieved back into better place 2 b 4 all of Indians.In Guj. all r invited, wholeheartedly and we salute India, HATE HARAAMKHORI MUFTKHORI 4 PROGRESS. THX FOLKS. SUGGESTION-IMPOSE DAARUBANDI 4 competing with Guj., defeat us-we shall be happy to see ‘India shining’, afterall we all want our kids to explore and tread uopn a better India.

  2. Sandeep Ghule says:

    The fact is the Maharashtra have beautiful places than gujarat but all the matter maharashtra govt they didn’t bother about it

  3. Prashant Nagaonkar says:

    The reality and fact is Maharashtra have a great History and many more tourist places and other states have only geography. So, i want to say, there is so much great places and gods beauty have in Maharashtra but Maharashtra Gov. Tourism department didn’t do anything for the same but Gujarat Gov. have done great advertisement to deal with Brand Ambassador Amitabh Bacchan.

  4. Prashant Nagaonkar says:

    The reality and fact is Maharashtra have a great History and many more tourist places and other states have only geography. So, i want to say, there is so much great places and gods beauty have in Maharashtra but Maharashtra Gov. Tourism department didn’t do anything for the same but Gujarat Gov. have done great advertisement to deal with Brand Ambassador Amitabh Bacchan.

Today's Top Stories
Videos