Apalya TV crosses 11 million viewers on IPL 2012

21 May,2012

By A Correspondent


The IPL’s fifth season is proving to be good news for mobile TV operators. Apalya Technologies, leader in mobile video, has registered 11 million viewers till now for the IPL 2012. This rise in mobile viewership is close to the numbers garnered by YouTube, which is also registering the same number of viewers on its website.


Speaking on the increasing viewers for mobile TV, Vamshi Krishna Reddy, Co-founder & CEO, Apalya Technologies said: “We started the tournament with an aim to catch at least 10 million subscribers before IPL 2012 ended and today after 65 matches, we are proud that Apalya Technologies has already crossed its target and registered 11 million viewers who are watching the matches Live on their mobiles. With another 10 odd matches to go, we are sure that we will be able to write many success stories this IPL.”


He added: “Apalya Technologies is exceeding not only TV, but also online viewership numbers, as compared to mobile viewership with the average minutes of usage per customer being between 17 to 20 minutes per day. Out of these viewers that we have registered till now, at least 70 per cent is coming from the Nokia users. The fact that mobile TV viewership is increasing is a proof in itself that the trends are changing and we are adapting to newer ways of watching TV.”


With emerging technologies and growing mobile video viewing habits, India records over 200 million video views a month on mobile devices and Apalya is all set to capitalize the opportunity to tap the interest of the youth, allowing them mobile video viewing for various popular events. During the World Cup season in April 2011, Apalya generated 17 TB of streaming and with close to 50 minutes of usage per user for the 6 matches India played. Currently, Apalya powers mobile TV for all the major telecom service providers in India and has also launched its services with leading operators in Sri Lanka & Indonesia.


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