Aidem Ventures ties up with Radiowalla Network

29 May,2012

By A Correspondent

 

Aidem Ventures has announced a tie-up with Radiowalla Network to take charge of its service  and ad sales for Radiowalla Network’s SpotRadio. It will also look at ad sales for the Radiowalla internet radio platform.

 

Commenting on the collaboration, Kaushal Dalal, Executive Vice President, Aidem Ventures, said: “We believe that SpotRadio and Radiowalla offer a valuable service and are excited to be associated with these. Besides, Aidem commands ample domain expertise, including in the media services and ad sales spaces.  This will also be a great opportunity for establishments as well as for advertisers that are looking to tap a captive audience and build brand character. As for Radiowalla, internet radio offers many advantages over personal saved music and is in line with building our online sales strategy.”

 

Said Anil Srivatsa, CEO & Co-founder, Radiowalla Network: “SpotRadio is rapidly picking up pace and is already present across 40+ retail chains and over 3000 locations in India. Gloria Jeans, Costa Coffee, Lifestyle, Fastrack and Puma are some of the major brands that are already on board. Commercial establishments have been very receptive to the idea of SpotRadio. With Aidem’s strong foothold in the media sales and service space, we are positive that this partnership will establish SpotRadio and Radiowalla as the category leader.”

 

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