AFAA plans new initiatives in the region

31 May,2012


By A Correspondent


The Asian Federation of Advertising Associations (AFAA) held their first executive committee meeting atKuala Lumpuron May 22. The newly elected chairman of AFAA Pradeep Guha said: “There was a sense of purpose and urgency at the meeting.” Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.


The first one is a skills re-orientation initiative that would be held in September inKuala Lumpurwhere young professionals would be exposed to a program that has been carefully crafted keeping in mind the needs of the profession. The Advertising Council of India (ACI) which representsIndiaon the AFAA International Council would be setting in motion a process to send three young professionals representing advertising, media and marketing respectively to attend this program.


There would be a master class conducted by senior professionals with 30 students from countries all overAsia. This would provide a unique cross-cultural flavour to the program which would benefit the participants enormously.


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