ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi

30 May,2012

By A Correspondent


NDS announced that it will be providing the enabling technologies for cable operator ADN Networks to support the launch of its digital cable TV service in central and westernDelhi.


NDS will provide  an end-to-end technology suite including MediaHighway set-top box software, VideoGuard conditional access, a customised electronic programme guide (EPG) and a host of interactive functionality such as games and TV applications, including regional content, to compliment ADN’s current channel offering.


Tejinder Chawla, Director, ADN Networks, said: “With its raft of innovative, affordable technologies and strong support framework, we are confident that NDS is the right technology provider to enable the launch our digital cable TV services.”


NDS will also enable additional revenue streams by providing regional advertising capabilities via the EPG home page and banner ads supported by NDS Dynamic Advanced Advertising technology.


Jayant Changrani, Country Head & General Manager NDSIndia, said: “With the digitisation of cable TV inIndiarapidly progressing, cable operators are looking to swiftly migrate from their existing platforms to digital. This announcement underlines our commitment to provide operators with the enabling technology to meet the government’s digitisation mandate and enable a superior subscriber offering.


NDS will continue to work closely with ADN to deliver a raft of world-leading, affordable and innovative solutions and services to its growing subscriber base in Delhi.


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