Yudhvir Singh joins Mogae from Videocon

30 Apr,2012

By A Correspondent

 

Yudhvir Singh has joined Mogae Digital as General Manager & Head of Mobile Activation from Videocon’s Corporate VAS team.

 

“We are delighted to have Yudhvir on the Mogae team,” said Tanya Goyal, Executive director, Mogae Digital, adding: “Yudhvir has many years of telecom experience spread over the entire value chain of value added services and mobile application to brands. He has worked with VAS product-based companies, system integrators and with telecom operators… his kind of experience will enhance Mogae’s cutting edge in the market.”

 

“My stay at Videocon corporate VAS team was a great learning experience. Videocon being a greenfield project, I was involved in conceptualization, creating requirement documents for IT solutions, carrying out UATs, product designing, vendor selection and laying out the go-to-market strategy initially. At Mogae, I see similar opportunities to grow new businesses,” said Mr Singh.

 

After completing his B.E fromITMUniversityand an MBA from IBS Hyderabad, Mr Singh started his career with IMImobile at Hyderabadas a business analyst. After a short stint as analyst, he moved to the company’s international sales team and was based out ofKuwaitfor business development covering all of Middle East and Asia. His next project with IMImobile was as Country Head Sri Lanka where he incubated a completely new mobile activation & VAS business.

 

After 3 years at IMImobile, Mr Singh moved to the telecom practice of TCS (Tata Consultancy Services) with assignments on SDP (service delivery platform). As a business consultant on SDP, he worked on multiple projects including the much acclaimed Tata Teleservices SDP.

 

Mogae Digital is an emerging leader in VAS and mobile activation, with products on offer across Aircel, Airtel, Tata Docomo and more. The Mogae Group is co-owned by Sandeep & Tanya Goyal, former JV partners of Dentsu in India & the Middle East.

 

 

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