We plan to expand to newer markets: Radio GupShup

03 Apr,2012

By A Correspondent


Launched in 2005, Radio GupShup is the radio arm of Purvy Broadcasts Pvt. Ltd. (PBPL). The Guwahati based private FM radio station is said to have its presence in districts of Kamrup, Darrang, Morigaon, Nalbari, parts of Baksa, Udalguri, Barpeta, Goalpara, and Nagaon districts in Assam as well as Ribboi District of Meghalaya and Samdrup Jongkhar in Bhutan.


While Radio GupShup aims to further consolidate its position in the year 2012, achieving break-even may still be a distant dream. Come FM radio phase III, Radio GupShup hopes to further expand to newer markets. Besides, the FM station which has only recently re-launched its website hopes to reach not only the online community, but also the media agencies. In addition to these developments, Radio GupShup is said to be in a strategic sales alliance with Radio Mirchi which not only helps the Guwahati based private FM station (Radio GupShup) get exclusive business assistance but, also helps the FM station to enhance its sales capabilities (Radio Mirchi has its network across 14 states with 32 stations). Currently, Radio GupShup plays Assamese hits, Hindi and English hit music.


In conversation with MxMIndia, Mr S Wassim Ahmed, Station Head, Radio GupShup spoke about the growth targets of Radio GupShup, break-even targets, the FM phase II plans and much more.


Q: How would you rate the year 2011-12 for Radio GupShup?

The year 2011 – 12 has been good. Both the programming and sales team have done a decent job and we want to further consolidate our position across markets.


Q: What are your growth targets for 2012?

As I have already said in 2012 we will look forward in consolidating our market position as a name to reckon with in the FM radio in Assam


Q: What are your break-even plans?

Break even would not happen within a couple of years as the FM radio business is not an easy money spinning business. As the saying goes … FM radio investor got to be a ‘laamba race ka ghoda’.


Q: What are your phase iii plans?

As and when Phase III happens, we at Radio GupShup would definitely go in for an expansion.


Q: What about the website? How active are you on your website? Any specific plans for the website i.e. listening online radio etc.

We have recently re-launched our website. This had been our weak point.

We would be interested to reach out to the online listenership base, provided we have get link or some knowhow. More over as per my knowledge this concept would take some time to materialize because of I & B Ministry’s clearance has not yet happened.


Q: And what was the thought process behind re-launching the website…?

To keep in touch with the media planners since we need some kind of connect with the people outside the state vis -a- vis our radio sound, kind of shows we have, music we air etc. The media agencies also get a hang of our station. In nut shell it helps to pitch in for national commercials.


Q: Has there been an increase in the ad rates?

This ain’t petrol price where the rate can go up. In fact the rates at times go down below the Rs.100/spot mark. So you can imagine how competitive the market is.


Q: What about the advertising categories on Gupshup?

In my opinion the advertisers/media planners have gradually become more aware about the cost effectiveness of FM radio medium. Since TV and Newspaper advertising rates are humongous, Radio advertising as you might know is a good ‘sasta aur tekao’ medium


Q: Do you have a creative and media agency?

We do not have a creative agency, we produce our own stationalities.


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One response to “We plan to expand to newer markets: Radio GupShup”

  1. Partha pratim Sen Sarma says:

    Transmission may be started from Dibrugarh also to cover upper Assam