UTV Indiagames gets ‘IPL Cricket Fever’

11 Apr,2012

By A Correspondent


UTV Indiagames has launched the official IPL season 5 mobile game, ‘IPL Cricket Fever’. They have made sure that all elements of the actual IPL cricket are experienced through the game including the brand associations. Brands like Volkswagen and Parle 20-20 cookies have joined hands with UTV Indiagames, to associate with ‘IPL Cricket Fever’.


Volkswagen has extended its on-ground association with IPL Season 5 to the official game by introducing brand elements for ‘Super Sixes’ & ‘Man of the Series’. Just like the on-ground association, Volkswagen is the brand partner for every ‘6’ hit in the game. For the ‘Man of the Series’ in the mobile game, the player with maximum number of wins during the current IPL season will be presented with the ‘Volkswagen Vento – IPL Edition’.


Parle has associated with the game with their brand Parle 20-20 cookies for various in-game branding elements like ‘4s’ and ‘Replays’. The brand is also the sponsor of the ‘Man of the Match’ reward in the game during the presentation ceremony.


Commenting on the brand associations for the game, Vishal Gondal, CEO, UTV Indiagames said: “The IPL season is the most exciting time of the year for cricket enthusiasts, both on ground and in the digital space. With IPL Cricket Fever we wanted to offer an as close to real experience of the actual on-ground action of IPL and with Volkswagen and Parle 20-20 cookies on board we have made it happen. Now whether the player hits a 4, 6 or wins man of the match or even man of the series, the presence of these brands will give them the actual IPL feel even on their mobile phones.”


Lutz Kothe, Head of Marketing & PR, Volkswagen Group Sales India Private Ltd. said: “The immense response we received for the IPL Edition I has prompted us to introduce the IPL Edition II and this time with both our popular carlines – the Polo and the Vento. To make this more exciting, we are introducing the official mobile game for IPL in association with UTV Indiagames giving an opportunity to all the cricket enthusiasts to win the Vento IPL Edition II. We are sure cricket enthusiasts will enjoy this game and participate to win their favorite carline.”


Pravin Kulkarnii, General Manager – Marketing, Parle Products said: “Gaming is huge in the country today and the mix of cricket and games appeals to one and all. IPL is as popular on ground as it is in the digital space. Parle 20:20 cookies’ association with UTV Indiagames’ official IPL game is the perfect brand opportunity for us as it extends our brand recall in the digital space instantly.”


‘IPL Cricket Fever’ is based on the IPL Season 5 format and includes all official 9 teams – Mumbai Indians, Chennai Superkings, Deccan Chargers, Delhi Daredevils, King XI Punjab, Kolkata Knight Riders, Rajasthan Royals, Royal Challenger Bangalore and Pune Warriors.


The users will be able to play with the official IPL players including Sachin Tendulkar, Michael Hussey, MS Dhoni, Ravindra Jadeja, Virendra Sehwag, Adam Gilchrist, Gautam Ghambir, Yousuf Pathan, Kevin Pollard, Rahul Dravid, Shane Watson, AB de Villiers, Michael Clarke and many more. There are three game modes available which include quick match, powerplay and IPL tournament. The user can play the entire season as per the actual IPL season too, 4 stadiums with 3 difficulty modes and original IPL players make this the most exciting cricket game around.


The game is available on Android, iOS and Java to ensure that every cricket enthusiast can lay their hands on it to enjoy the IPL season.


UTV Indiagames is India’s integrated game developer-publisher across mobile, online and the interactive television. The company has been a pioneer in the mobile gaming space and has partnered with several major game publishers and media companies in the world such as EA, Disney, THQ, Atari, Universal, Fox, Warner brothers, Sony, MTV, 2K and others whose IP has been published across global leading telecoms including Verizon, Vodafone, Airtel, AT&T, Telstra and others.


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One response to “UTV Indiagames gets ‘IPL Cricket Fever’”

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