The Anchor: 20 Amul ads that tell the IPL story

23 Apr,2012

By AN Chorrea


There are many who believe that the Indian Premier League’s fifth edition is not as much of a rage as its earlier editions were, but there’s no denying that the IPL does dominate discussions in the advertising, marketing and media frat.


Given the huge response to our feature tracking Sachin Tendulkar’s career via Amul ads, we dug into the archives to bring you these Amul ads on the cricketing league.


1. On outstanding performers of Rajastan Royal Cricket team (Apr 2012)



2. On the commencement of Indian Premier League 5 (Apr 2012)


3. On BCCI terminating franchise of Team ‘Kochi Tuskers Kerala’ for default of payment (Sep 2011)



4. On Chennai Super Kings winning the finals of IPL 4 (May 2011)


5 .The West Indian cricketer in top form in IPL 4 (May 2011)


6. Hype around the relationship between Shane Warne and actress Elizabeth Hurley (Apr 2011)


7 .Preity Zinta’s cricket team winning an IPL match (Apr 2011)


8. SRK performs after his team wins an IPL match (Apr 2011)


9. At IPL auction last year, Saurav Ganguly was not bid for (Jan 2011)


10. On the auction of cricketers ahead of IPL 4 (Jan 2011)


11. On the termination of two IPL franchises from IPL 4 (Oct 2010)


12. On the victory of Chennai Super Kings over Mumbai Indians in the IPL 3 final


13. Controversy surounding IPL Commissioner Lalit Modi (Apr 2010)


14. Several cricketers drop out of IPL due to injuries (Mar 2010)


15. On the glamorous women being co-owners of some of the IPL teams (Mar 2010)


16. Rain plays spoilsport during the IPL2 matches being played inSouth Africa(Apr 2009)


17. Venue of IPL shifts fromIndiatoSouth Africa(Apr 2009)


18. IPL cricketers in race for top positions – Delhi Daredevils batsman Gautam Gambhir top run-getter, Rajasthan Royals captain Shane Warne leading wicket-taker & Chennai Super Kings captian M S Dhoni bastman for the most boundaries segment (May 2008)


19. Shah Rukh Khan sings for Indian Premier League (IPL) music video ‘Run Just Run’ his franchisee IPL Kolkata Knight Riders cricket team – (Apr 2008)


20. Indian Premier League (IPL) franchisees ranging from Indian business tycoons to Bollywood stars bid for top Indian & International Cricketers during an amazing price auction (Feb 2008)


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