Television Street Maps (TSM) expands coverage

16 Apr,2012

By A Correspondent


TV Street Maps (TSM), What’s-On-India’s newly launched television channel distribution & connectivity monitoring vertical has just announced its aggressive plans to expand its National coverage. TSM recently increased its footprint from 750 head-ends to more than 1000 head-ends spread across 450 towns, up from 220 towns.


“Our goal is to create the widest & largest TV channel distribution monitoring system in the market, and with this latest expansion we have achieved that!” said Joydip Kapadia, Executive Vice President, What’s-On-India.


The move to go aggressive on ‘TV Street Maps by What’s-On-India is considered strategic, especially in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to the digitalization regime being introduced by the government.


Given this ground reality, TSM has plans to reach a scale of 3000 head-ends by the year end spanning more than 2000 towns including key less-than-class-1 towns (LC1 markets).


TSM covers day-to-day TV channel monitoring for availability, frequency & changes by head-ends & towns. Its current coverage is 1000+ analogue & digital head-ends across 450+ towns and cities. Mapping includes DTH, Analogue Cable and Digital Cable. Other services include vicinity connectivity, Flash Street News, dispute resolution.


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