TBWA\India wins creative mandate for Peninsula Land

25 Apr,2012

By A Correspondent

 

Peninsula Land Limited, a leading real estate company inIndiahas appointed TBWA\India (www.tbwaindia.com) as its creative partner.

 

Rated among the top 100 companies in India by ET, the Peninsula Land Limited is a part of the Ashok Piramal Group, a leading business conglomerate with diversified business interests in textiles, real estate, engineering, family entertainment and sports.

 

For TBWA, the win comes on the back of a multi-agency pitch that was held in Mumbai. The pitch saw the participation of several of the country’s leading agencies. The Mumbai office of TBWA will handle the business.

 

Confirming the win, Mr. Rajesh Jaggi, Managing Director Peninsula Land Limited said: “We are happy to have TBWA as our lead agency. They bring a unique dimension to creativity by using the Disruption thought process. The PLL brand has always been very distinct in the market place and our association with TBWA will further go in positioning our brand.”

 

Nirmalya Sen, Managing Director of TBWA\India, commented: “Peninsula is a story waiting to be told; a story of long years of commitment to ethics and high quality. We are delighted to have been chosen as Peninsula’s lead agency. There are few categories as steeped in communication conventions as the real estate category. Disrupting them is a challenge we are looking forward to.”

 

This is TBWA\India’s fourth win on the trot. Over the last few weeks, the agency has won business from Sify, JG Hosiery and Jyothy Laboratories.

 

TBWA Worldwide creates Disruptive ideas expressed through Media Arts for global clients. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade”.

 

TBWA is part of Omnicom Group Inc, a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

 

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