Sunny Leone bags her first endorsement deal!

27 Apr,2012

By A Correspondent


Sunny Leone has bagged her first endorsement deal from an obscure handset maker Chaze Mobiles, for an undisclosed amount.


The Canadian porn star who shot into limelight in reality television show Big Boss 5 signed the deal early this month, executives in the know told ET. Leone completed shooting for the upcoming television commercial in Bangkok last week.


“This is my first TVC for any Indian brand and I am very charged up shooting for it. I am very excited to be associated with such a young and vibrant brand like Chaze. I chose to associate with the ‘Brand Chaze’ because I am really impressed by Chaze’s ideology of bringing out mobile technology for the masses and personally feel connected with their vision,” Leone said.


Leone has also been signed for an upcoming Hindi film ‘Jism 2’ by film maker Mahesh Bhatt.


Delhi-based Chaze Mobiles seems to be banking on Leone’s popularity to create a brand recall among consumers and create a toe-hold in the over-crowded Indian mobile handset market.


Chaze will begin selling low-cost feature-rich phones in the Rs1,500 to Rs3,500 range through distribution network spread across Uttar Pradesh, J&K, West Bengal, Punjab, Haryana, Rajasthan, Gujrat, M.P, Maharashtra, Bihar, North East and Andhra Pradesh.


Chaze’s mobile phones will sport features like dual-sim, touch and type, longer battery life, answering machine spy camera besides games and applications including the popular Angry Birds.


The company’s chief executive officer Keshav Arora said that the company was planning to set up a mobile handset assembly unit in Himachal Pradesh with an investment of Rs 200 crore.


Source: The Economic Times

Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved



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