Subhas Warrier joins LIM as EVP-Head of South

27 Apr,2012

By A Correspondent


For Subhas Warrier, Lintas Initiative Media (LIM) opens a new chapter in his 2 decade odd career spanning multiple regions and multiple markets. Starting off on an advertising career in Mumbai and then later in Bangalore and Chennai, with an in-between sojourn in SE Asia and Middle East, he joins LIM as an Executive Vice President.


A creative person at heart Mr Warrier’s first love is copy-writing, which he dabbled in during his early days. Media was incidental but that is what made it for him so far.


Prior to his most recent stint with Dentsu Media as their Mumbai Head, he has worked with JWT, Ogilvy, and MindShare followed by handling own business and a consultancy start up called Eye-2-Eye Media in Dubai


A tough work out at the Tennis courts and, an occasional indulgence in Golf, keeps me agile, he says, besides being an off the beaten track traveler/trekker. “I am delighted to join Lintas Initiative Media. There is a great bunch of people here. Our clients here are very aggressive and are open to new ideas and are continuously looking to take more and more innovative initiatives in their marketing effort,” said Mr Warrier.


Sudha Natrajan, CEO, welcomed Mr Warrier onboard, as part of grand plan to make LIM future proof: “A creative mind, bringing back magic to the media business, is what he will bring to the table. A senior council of experienced professionals with cutting edge expertise is what I have set out to build, and Raghav, who joined as the COO, 4 months back, was the first step in that direction. Subhas, who will report into him, will now strengthen the council.”


Raghav Subramanian said: “The South has always been key for Lintas, and has contributed greatly to our overall growth and equity. We have a healthy roster of large clients with long relationships, and we needed someone with the maturity and depth of experience that Subhas brings to the table. We have very aggressive plans for the region for this year, and are already in the process of acquisition of some key new businesses.”


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