Star India ends alliance with ABP on news channels

16 Apr,2012

By A Correspondent


It’s now official. Star India has ended its alliance with Ananda Bazar Patrika on the news channels Star News, Star Ananda and Star Majha Star India Pvt Ltd and ABP, the principal shareholders, have agreed to discontinue the Star brand affiliation with Media Content and Communications Pvt Ltd (MCCS). Going forward, Star wishes to focus on building their brand on their core business that is general entertainment, a communique signed by MCCS Chief Executive Officer Ashok Venkatramani said.


“Given the current regulatory environment and structural issues ailing the Indian cable and satellite television market and the news genre in particular, Star took this extremely difficult decision to withdraw its brand from the genre,” a communique from Star India said.


MCCS today announced that its popular Hindi news channel, STAR News, will soon be rechristened ABP News. Bengali news channel STAR Ananda becomes ABP Ananda and Marathi news channel STAR Majha will be called ABP Majha. The three 24-hour news channels are owned by MCCS , a joint venture between the Ananda Bazar Patrika Group and STAR India Pvt Ltd.


MCCS has sustained its affiliation with Star brand for 8 years and both have benefitted from this association. The core business of the ABP is news and it wishes to promote and establish its own brands in the broadcast news space through its subsidiary company – MCCS, the communique added.


The discontinuation will come in effect in phases from a period of two to four months and the partners will work together to ensure a smooth transition during this period.


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