SpiceJet awarded the account to Grey Worldwide, Delhi

09 Apr,2012

By A Correspondent


Spicejet,India’s leading low-cost airline has appointed Grey Worldwide,Delhias its partner to handle its communication mandate. SpiceJet called for a multi agency pitch, including GIIR, Draft +FCB, Lowe, BBDO and Contract, the incumbent agency. The pitch was announced in February and went through multiple rounds before SpiceJet finally awarded the account to Grey Worldwide,Delhi.


SpiceJet Ltd started its operation on May 23, 2005. Today SpiceJet connects 32 cities inIndiaalong with 2 international destinations. It has more than 274 daily flights across its network. SpiceJet has a fleet of 32 Boeing 737-800 and 737-900ER aircraft. The fleet also includes 7 Bombardier Q400 which are quick, quiet and comfortable.


According to Neil Mills, CEO SpiceJet Ltd: “We selected Grey Advertising for the strength of their creative strategy and the passion exhibited by their team. The Agency will have an important role to play in building the brand further as we grow, enabling SpiceJet to achieve its aim of becoming a people’s airline and hence a carrier of choice.”


Dip Sengupta, VP and Branch Head, Grey Delhi said: “It’s a very exciting win for us. SpiceJet is a great brand and it’s an honour to be chosen to partner it, as it charts its flight-path into the heartland ofIndia.”


Uddalak Gupta ECD Grey Delhi said: “Our approach was to think beyond the obvious and the conventional, and come up with solutions where customer engagement was key. In ways that hadn’t been done before in the Indian aviation industry.”


According to Divya Pratap Mehta, VP Planning, Grey Delhi: “In a category which is commoditized and facing business pressures, we stuck to fundamentals. Our starting point was to keep business growth and differentiation at the heart of the strategy.”


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