Special to MxM: Shashi Sinha on Day 2

23 Apr,2012

By Shashi Sinha


The good thing about the last day at Goafest was the quality and number of gold and silver metals that were given out this year. A number of members came on the jury this year and there were much more metals that were handed out this year compared to last year.


As for the sessions, the big one for me was the one by John Philip Jones, which was media-based and I really found it interesting. It must have been a complex thing for the students and youngsters gathered at the venue, as it was based on investments and so on, but it was a good one for those in upper hierarchy. It was all about how one can spend clients’ money smartly; in fact I am going to do a detailed presentation for my team later on.


While that was about sessions, the event had its share of fun too. Rain dance was an occasion that was enjoyed to the fullest by the young adlanders. It was good to see so many youngsters revelling together. Unfortunately for me, again I was stuck up with a press conference and had to give it a skip. But that said, I think the Creative Abbys were the highlight of the evening. Compared to Media, Creative Abbys had more Grand Prix on offer and were bagged by deserving candidates, including Ogilvy and Creativeland Asia.


As the president of AAAI and we were discussing that if we had ten thousand to spend, how would we spend them. So while the focus till now was to get the event going, the plan going forward would be to plan three years’ ahead and see what can be planned for the future. But having said that, the event will continue to remain big and will continue to stay as relevant going forward.


So it will not be only about 2013, but about the next 3-5 years because right now we have attained the critical mass and the focus would be to maintain the success levels going forward.


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